In 2024, the trend of "hotter" and "off-season is not cold" in the domestic literature and tourism market is more distinct, the characteristic destinations are "out of the circle" one after another, and the tourism consumption scenes are rich and colorful.
During the May Day holiday in 2024, various localities actively launched many high-quality activities that attracted popularity and deep integration of culture and travel, and a series of trendy games promoted the concentrated release of consumer demand and enriched tourists' holiday experience.
Domestic tour bookings are much more popular than in the same period in 2019.
Data from the platform show that during the May Day holiday in 2024, domestic travel bookings were much hotter than those in the same period in 2019, with both per capita bookings and per capita bookings increasing.
Cities such as Chongqing and Hangzhou in the north are popular destinations.
From the perspective of travel destinations, cities such as Beijing, Shanghai, Chongqing, Hangzhou and Chengdu are popular, driving up related traffic and hotel orders.
The daily average is expected to exceed 270 million cross-regional mobility.
The Ministry of Transport estimates that the average daily cross-regional personnel turnover of the whole society will reach more than 270 million during the May Day holiday. 12306 the heat map of train ticket pre-sale shows that there are more net outflows from central cities such as Beishang, Guangzhou, Shenzhen, Wuhan and Zhengzhou, and larger net inflows of tourists from Luoyang, Chaozhou, Dali, Fuyang, Handan and other places.
Tourism demand is cost-effective and focused on leisure and relaxation.
The May Day holiday in 2024, exceptNeonarcadeThere are traditional well-known scenic spots in first-tier cities, and many people travel from central cities to small and medium-sized cities. More and more small cities have released the new momentum of culture and tourism consumption, showing that tourism consumption demand is cost-effective and concentrated in leisure and relaxation.
Ticket orders in county scenic spots increased significantly compared with the same period last year.
Data show that this holiday, hotel bookings in the county market increased by 68% compared with the same period last year, and ticket orders for scenic spots increased by 151% year on year. Pingtan in Fujian, Yangshuo in Guangxi and Anji in Zhejiang are popular county tourist destinations. In the past two weeks, the search popularity of "Zhengding Night Market" has increased by 13 times compared with the previous two weeks.
"Taste Bud Tour" and "Travel Pat Tour" lead the New trend
There are many small and medium-sized cities like Zhengding that focus on "taste buds tour" and "shopping, eating and traveling". Data show that Tianshui, Zibo, Liuzhou, Chaozhou and other cities featuring delicious food have seen a significant increase in bookings. While satisfying the taste buds, more and more tourists will integrate the travel photos represented by "Hanfu experience" into holiday leisure. Since April, the number of searches for "Hanfu make-up" has increased by 136% compared with 2023.
The resonance between cultural consumption and tourism demand is more obvious.
During the May Day holiday in 2024, "post-00s" travel orders accounted for 31%. "Travel with Music" has become a new trend for young people to travel, with hotel bookings around concerts and music festivals doubling from the same period in 2023.
Many scenic spots take the study tour as a tourist highlight. Yangguan Scenic spot in Dunhuang excavates Yangguan's history and culture, allowing tourists to immerse themselves in customs entry ceremonies, setting off beacon flames, barracks patrolling and other projects. In Xi'an, Shaanxi Province, the 12-hour district of Chang'an upgraded its new play on May Day in 2024, skillfully integrating holographic projection, dynamic image, intelligent interaction and other new technologies into Tang style theme scenes and performing arts.
Iterative Tourism supply promotes the quality and expansion of the Service Industry
Industry insiders said that in the face of changes in tourism demand, the rapid iteration of tourism supply, the cultural and tourism market is developing towards popularization, diversification and quality, and the resonance between cultural consumption and tourism demand is more obvious. A series of trendy games have promoted the concentrated release of consumer demand, which will not only enrich the travel experience of tourists, but also promote the expansion and quality of the service industry in various places.
Kaifeng, Henan Province: the scenic spot recreates the scene of the Song Dynasty and attracts visitors.
Every holiday, Kaifeng, Henan Province will welcome a large number of tourists. When people come here, they not only feel the heavy history and culture, but also have many activities such as ancient style and folk culture.
In the streets and alleys of the park, various folk customs performances such as Quyi and juggling are staged in turn, and the rich role interaction has become a popular "sign-in" object under the lens of many people. At the scene, tourists are not only tourists, but also actors.
In addition to interactive situational performances, the park also launched a series of large-scale repertoire, so that the majority of tourists can more intuitively understand the history of the Song Dynasty.
At present, the park also brings together traditional court Henan cuisine and dozens of flavor snacks, concentrating the essence of the diet of the Northern Song Dynasty. Among them, the soup Xiaolongbao in Kaifeng is a special delicacy that can not be missed.
It is understood that starting from 5: 00 p. M. every day, the park will open night excursion time, night tour scene integration of sound, electricity and other elements, at the same time, set up national style parade, non-legacy iron flower and other contents. In Kaifeng, the popularity of tourism continues to rise by creating diversified cultural tours of new business type.
Data show that from January to March 2024, the cumulative reception volume of Kaifeng literature and tourism reached 31.6776 million, an increase of 12.49 percent over the same period in 2023, and the cumulative comprehensive income of culture and tourism reached 21.43 billion yuan.
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In 2024, Yibin Culture and Tourism launched a promotion activity plan. During the "May Day", "National Day" and Spring Festival, Yibin will carry out "big holiday gifts" and launch three free surprises: tourists can enjoy "pet benefits" such as free wine, free burning noodles, free new energy cars and so on.
Food and beverage bookings are popular in season and delicious food is popular.
Recently, the catering market in Shanghai is heating up rapidly. "time-honored brand" catering innovation launched seasonal spring innovative dishes, popular bookings, "new Chinese style" tea is also welcomed by citizens and tourists.
In Shanghai Yuyuan Garden, a large number of passengers were welcomed the day before the holiday. There are not only tourists from all over the country, but also many foreign tourists in the garden. Many "time-honored brands" also launched new products to welcome tourists from all over the world during the May Day period.
With the heating up of the catering market, many tourists will also taste local cuisine as a necessary "sign-in" experience to experience local customs and customs.
Since 2024, "Chinese vacation" has become a new trend. "New Chinese style" tea is also welcomed by tourists, and some "time-honored" tea shops also combine the season with traditional Chinese ingredients such as peony, Dendrobium and glutinous rice to launch "New Chinese style" tea.
