Tesla abolished a new organization at a time of company-wide layoffs.VictoriaarcadeThe marketing team reversed the traditional advertising marketing model approved by CEO Elon Musk less than a year ago.
Tesla's US-based "growth content" team, which has about 40 employees and is led by senior manager Alex Ingram, has been laid off in the current round of layoffs, according to people familiar with the matter. Ingram is also among the cuts, according to one of the people familiar with the matter. The company still has a small marketing team in Europe.
Tesla's design studio and employees in Hawthorne, Calif., are also "hardest hit" by layoffs, according to people familiar with the matter, who spoke on condition of anonymity.
Tesla and Mr Musk did not respond to requests for comment.
This layoff implies that Tesla's newly emerging traditional marketing promotion action has come to an end. The company has been avoiding television, radio, paper or online advertising, basically through word of mouth to build a prestigious brand. Until last year, Musk said Tesla would "try a little advertising and see how it works." Ingram started building a growth team about four months ago.
