At the annual meeting of the 2024 Zhongguancun ForumScratchonlineOn April 27, Pathfinder held a special event entitled "Prospect: the Development of the New Generation Visual display Chip", inviting academic authorities and industry experts to discuss the new generation visual display driver and touch driver together.ScratchonlineTechnology development and industry trend, grasp the direction of technology development, and then make an active layout in the field of Mini/Micro LED-driven IC and touch IC, contributing to the development of domestic semiconductor industry.
It is worth mentioning that the special session of "Prospect: the development of a new generation of visual display chips" has pointed out the direction for the development of a new generation of visual display-driven and touch-driven technology. Participants said that the future linkage industry chain for Mini/Micro LED-driven IC and touch IC to create more yuan, more growth applications.
With its strong brand influence, Pathfinder Group became the leader in China's outdoor market, and opened up the industrial pattern of dual-main operation of "outdoor business + chip business" in 2021. It has acquired the analog chip company Beijing Xineng Electronic Technology Co., Ltd. (hereinafter referred to as "Beijing Xinneng"), which focuses on the display field, and the overseas high-end touch chip company G2 Touch.
Chip business: providing source kinetic energy for the development of new quality productivity
In recent years, scientific and technological innovation characterized by digitization and intelligence has become increasingly prominent. As digital technology has entered the real economy in a larger scope, wider fields and deeper levels, it has injected new momentum and new vitality into the construction of a new development pattern. National and local policy support provides a good environment for the industry, encourages independent innovation of new display technologies, strengthens collaborative innovation in government, industry, research, and application, strengthens original and subversive scientific and technological innovation, and achieves high-level scientific and technological self-reliance and self-reliance. provide source energy for the development of new-quality productive forces. " At the special event, Academician Ouyang Zhongcan of the Chinese Academy of Sciences said.
Looking at the market, the product direction of the new generation of visual display chip technology has become a consensus in the industry, and interaction is the inevitable trend of panel development. Beijing Core, a subsidiary of Pathfinder, is one of the few IC design companies in the world that can provide Mini LED active display driver chip products, and it is the first company in China to master both direct display and backlight Mini LED active display driver chip technology. In addition, G2 Touch has a unique touch-sensing patent, and touch IC products mainly use On-Cell single-layer technology, which is one of the few display touch chip design companies in the world that master On-Cell single-layer touch technology and form large-scale sales.
At the scene of the special event, according to Yang Shu, chief information officer of Pathfinder Group, at present, the touch penetration rate of notebook computers and large car screens has increased steadily, which belongs to the incremental market. Pathfinder's G2 Touch, with its unique touch-sensing patent, is the first company in the world to develop LCD multi-touch technology, and its chips have been widely used in touch laptops.
Li Hongliang, vice president of chip sales of Pathfinder Group, mentioned that in the next five years, the domestic LED small gap market sales will maintain more than 15% growth. With P1ScratchonlineThe increase in applications below .0, the iteration of new products and the continued decline in costs are expected to be P1 in 2026.ScratchonlineThe market share of products below .0 will exceed 30%. Pathfinder AM-MiniLED direct display drive IC has many technical advantages, such as high picture quality, low power consumption, easy design, low cost, flexible application and healthy eye protection, which leads the forefront of display technology.
In addition, Pathfinder Group and Zhongguancun International signed a strategic cooperation agreement at the special event, the two sides will carry out global resource integration, build innovation network nodes, and build a global collaborative innovation system.
Outdoor business: function, trend and environmental protection
With the continuous expansion of chip business, the dual main business strategy of Pathfinder "Outdoor + Chip" will become more and more significant. On the outdoor track, the category of stormtrousers ploughed by pathfinders has been highly sought after by young consumers in recent years because of the rise of the trend of "stormsuit". In the past, the hot selling season of stormtrousers focused on autumn and winter. With the rise of outdoor scenes, stormtrousers also had a strong hot sale in spring and summer.
In this regard, Pathfinder Group Outdoor Vice President Han Ye said that the first reason for this situation is that with the improvement of living standards, people pay more and more attention to health and quality of life, and outdoor sports have become a popular form of leisure and entertainment. As one of the important equipment in the process of outdoor sports, stormsuit can not only meet the functional needs of outdoor sports, but also adapt to a variety of scenes in daily life, which has naturally become the focus of consumers. Secondly, outdoor wear style has become a fashion trend in recent years. Many stars, fashionistas and KOL have led the trend of "stormsuit wearing", sharing recommendations through social platforms, making stormsuit popular with more and more young people.
With the popularity of outdoor clothing, especially stormsuit, more and more brands begin to layout outdoor track, emerging brands and traditional sports track brands at home and abroad have entered the bureau one after another, so as to broaden the business plate and performance growth curve. The competition of outdoor sports equipment plate is becoming more and more fierce.
In the face of competition, Han Ye said that pathfinders choose to make efforts in three aspects: functionality, fashion and environmental protection. In terms of functionality, pathfinders rely on the independent research and development of the "polar bionic science and technology platform" to consolidate their advantages in scientific and technological innovation, injecting the science and technology used in manned spaceflight and polar scientific research into the daily clothing and equipment provided for consumers, to create more lightweight, warm, breathable and wear-resistant products. Also try to combine chip technology with clothing to achieve more functions and lead the intelligent transformation of outdoor clothing equipment. In terms of fashion, pathfinder combines the trend to design a variety of "fashion items" that satisfy the outdoor mountaineering hard core scene, while taking into account daily commuting and urban wear. Environmental protection is also the focus of continuous attention of pathfinders, green environmental protection has become an important trend of the outdoor market, pathfinders pay attention to the use of environmentally friendly materials and production processes, reduce the negative impact on the environment, and practice high-quality sustainable development.
Not only that, Pathfinder combines chip business with outdoor business to achieve empowerment and innovation, and is committed to creating a new generation of outdoor smart clothing equipment. The Beidou version of winter clothing will be launched in 2021. It can synchronize location information and bind emergency contacts through the Beidou satellite navigation and positioning module that comes with the clothing, providing useful exploration for the intelligence of outdoor equipment. In 2024, we will cooperate with Beidou strategically to integrate Beidou-3 short message application services into Pathfinder outdoor clothing equipment, accelerate the scale application of Beidou system in the field of outdoor clothing, and provide Beidou support for the intelligent development of outdoor clothing in China. In addition, Pathfinder actively tracks the development trends of AR/VR products, explores the possibilities of new forms of products, and brings more colorful outdoor experiences to consumers.
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